- Mari Amari
- Jun 5
- 2 min read
Updated: Jun 11
EPISODE NO. 7
000: TEST PODCAST FOR WEBSITE: Maria Denise Talks Boss Babes and Bacon

In this conversation, I chat with Monica Biscoe, a brilliant brand storyteller who helps women step into their power by owning the narrative they’ve been afraid—or unsure—how to tell. Monica Biscoe has been guiding entrepreneurs, career changers, and creative leaders through the sometimes murky waters of branding, not with buzzwords or flashy templates, but through authentic storytelling and self-trust.
Monica Biscoe shares how she’s helping women realize their brand isn’t just their logo—it’s the story they’re telling every time they show up (or don’t). We talk about the fear of being visible, the pressure to be polished, and the freedom that comes when you let go of perfection. She shares wins, missteps, and straight-up advice on staying consistent, silencing the overthinking, and letting your truth do the talking.
She’s got that real-deal mix of strategy and soul, and I walked away from this conversation feeling more confident about how to show up in business and in life—with my narrative intact.
In this episode she shares:
Brand storytelling builds trust and integrity.
Ideal clients are often small, overlooked businesses.
Authenticity is key to successful branding.
Overthinking can hinder progress and happiness.
Surround yourself with supportive individuals.
Your personal brand is visible in all interactions.
Consistency is crucial in branding efforts.
Learning from mistakes is essential for growth.
Women often face unique insecurities in business.
Embrace your authentic self to stand out.
Highlights include:
00:00 Introduction to Brand Storytelling
03:05 Understanding the Role of a Brand Storyteller
06:13 Identifying Ideal Clients for Brand Storytelling
09:11 Success Stories in Brand Development
12:07 Overcoming Insecurities in Business
15:08 The Importance of Authenticity
17:58 Navigating Career Transitions
20:50 The Power of Personal Branding
23:56 Consistency in Branding
26:54 Learning from Mistakes
30:09 Advice for Aspiring Brand Builders
33:03 Closing Thoughts and Future Directions
Watch episode 464 on YouTube and listen on all podcast apps
Links mentioned in this episode
Monique’s Instagram: https://www.instagram.com/moniquershields/
Monique’s Website: https://moniquershields.com/
Monique’s Podcast: https://moniquershields.com/podcast/
Side Hustle Pro: https://sidehustlepro.co/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
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Guest Social Media Info
Monique’s Instagram: https://www.instagram.com/moniquershields/
Monique’s Website: https://moniquershields.com/